My Creativity Evolved. The Haters Didn’t.
- Michael Flake
- Dec 29, 2025
- 3 min read
There’s a lot of noise right now about AI being “lazy content creation.” People love to say it’s cheating, inauthentic, or a shortcut. But here’s the truth:
AI didn’t replace my creativity. AI expanded my creativity.
I’m not using AI to avoid the work. I’m using AI to elevate the work — and the results speak for themselves.
AI Helped Me Level Up My TikTok Commercials — And Brands Took Notice
When I started integrating AI into my creative process, my videos became sharper, more cinematic, and more intentional. That’s when brands began reaching out — not because AI made things easy, but because I learned how to use it well.
Here are some of the commercial videos I’ve created using my AI‑enhanced workflow:
✨ Isopure
High‑performance protein with a clean, athletic aesthetic. I created a crisp, high‑energy commercial that matched their brand identity.
✨ Root Labs Immunity
Daily wellness formulas for real life. I crafted a clean, educational commercial that highlighted benefits without feeling clinical.
✨ Wellah Creatine
Strength, stamina, and clean energy. I built a bold, motivational spot with strong pacing and a fitness‑forward tone.
✨ MoonBrew Cocoa
A nighttime adaptogenic cocoa blend. I created a dreamy, cinematic nighttime ritual sequence that aligned with their calming brand identity.
✨ Pique Hibiscus Elixir
A vibrant, antioxidant‑rich wellness drink. I produced a colorful, sensory‑driven commercial that showcased flavor, ritual, and wellness.
✨ Neuromints
Clean energy and focus in a fast‑acting mint. I crafted a sharp, upbeat commercial that highlighted clarity, productivity, and the ritual of resetting your mind.
✨ Zappy Cold Brew
A bold, energizing cold brew with personality. I created a fun, high‑tempo spot that captured the brand’s punchy flavor and morning‑boost vibe.
These weren’t “AI‑generated videos.” They were AI‑supported videos — shaped by my vision, my storytelling, my editing, and my creative direction.
These weren’t “AI‑generated videos.” They were AI‑supported videos — shaped by my vision, my storytelling, my editing, and my creative direction.
AI didn’t do the work for me. AI helped me do the work better.
The Critics Don’t Hate AI — They Hate That They Don’t Know How to Use It.
Let’s be real.
Most of the loudest critics aren’t actually mad at AI. They’re mad that they don’t understand it, they can’t control it, and they can’t keep up with the people who do.
It’s easier to call AI “lazy” than to admit:
they feel behind
they don’t know how to adapt
they’re intimidated by new tools
they’re scared of losing their gatekeeping power
People don’t hate what they understand. They hate what makes them feel outdated.
And the moment they finally learn how to use AI? They’ll call it “innovative,” “efficient,” and “the future.”
I'm just ahead of the curve.
People Don’t Hate AI — They Hate That Creativity Is Becoming Accessible
The backlash isn’t really about authenticity. It’s about gatekeeping.
AI gives more people the ability to create high‑quality content. And when creativity becomes accessible, the old guard gets uncomfortable.
But I’m not here to protect gatekeepers. I’m here to grow, evolve, and use every tool available to bring my ideas to life.
AI Isn’t Replacing Creators — It’s Empowering the Ones Who Adapt
If using AI makes me “lazy,” then I’ll be lazy and successful.
Because the truth is simple:
AI doesn’t make you less creative. It makes your creativity scalable.
And I’m proud of the work I’m creating — and the brands that trust me to bring their products to life.
Ready to Learn This Skill Yourself?
If you want to evolve your creativity the way I did — and learn how to make polished, brand‑ready commercials — here’s the training I recommend. Click on the image below:
